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HED Cycling is an American wheel brand with over 40 years of engineering heritage, hand-building every wheel at their facility in Roseville, Minnesota since 1984. A pioneer in wide-rim technology — HED pushed wider rim profiles into the mainstream as far back as 2007 — the brand is equally at home on a World Tour peloton, an Ironman course, or a fat bike trail in a Minnesota winter.

Their range spans road, gravel, triathlon/time trial, track, and fat bike disciplines, with key product lines including the Vanquish series (deep-section carbon aero wheels in 45mm, 62mm, 82mm, and full disc for disc brake road and triathlon), the Jet series (carbon aero fairing over aluminium base, available in both rim and disc brake), the Ardennes series (lightweight aluminium road and gravel wheels), and the Lancaster/Stillwater series for carbon gravel. Track wheels are covered by the Jet Track series in 38mm, 60mm, and 90mm depths. All current HED wheels are tubeless-compatible and ship with rim tape included.

HED's wind tunnel methodology — testing with tyres mounted and inflated to real-world pressures — set an industry standard for aerodynamic wheel development, and every wheel is backed by a 5-year manufacturing warranty plus a crash replacement programme.